The Cadillac Formula 1 team is set to showcase its eagerly awaited 2026 car design through a television advertisement during the Super Bowl on Sunday, February 8.
This American squad, under the guidance of team principal Graeme Lowdon, is gearing up for its inaugural season in the championship. It will feature former Red Bull racer Sergio Perez alongside ex-Mercedes driver Valtteri Bottas.
Below is all the essential information you need to tune in for the unveiling of the Cadillac 2026 F1 livery.
When Will the Cadillac 2026 F1 Livery Be Revealed?
The livery launch is scheduled for Sunday, February 8.
Cadillac plans to unveil its 2026 design during the NFL Super Bowl broadcast. Although the precise timing of the advertisement depends on the game’s progress, it is anticipated to air around 3 AM GMT on Monday, February 9. The matchup between the New England Patriots and the Seattle Seahawks is set to commence at 11:30 PM GMT on February 8.
Broadcast Times Across Different Zones
- GMT: 23:30
- CET: 00:30 (Monday, February 9)
- PST (local time): 15:30
- EST: 18:30
- JST: 08:30 (Monday, February 9)
- CST (China): 07:30 (Monday, February 9)
How to Watch the Livery Reveal
Fans in the UK can catch the Cadillac 2026 F1 livery reveal, along with the Super Bowl, for free on Channel 5. Additionally, it will be accessible via Sky Sports. Following its broadcast during the NFL event, the team is expected to share the livery reveal across its social media platforms.
In tandem with the Super Bowl advertisement, Cadillac will also unveil its livery in Times Square, New York. From February 6 to February 9, a frosted display will be located in the bustling streets of the city. As the launch day approaches, the frost will gradually ‘melt,’ ultimately revealing the car’s design.
Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, remarked, “The launch of a new livery in Formula 1 signifies a pivotal event as it embodies the team’s essence. The reveal during the Super Bowl and at Times Square marks both a significant milestone and an invitation for fans to partake in our adventure. The Super Bowl advertisement will bring the team into millions of homes, while the Cadillac Countdown will offer a close-up view in one of the most vibrant areas of the U.S.”
